If you ask me for my favorite site for learning about new spirits releases, I’m almost positive the answer will surprise you. Sure, there are great sites like Liquor.com and countless blogs (including this one) which breathlessly promote little nuggets of information, frequently gleaned from a spirits company’s PR rep. (Not that there’s anything wrong with that.) But what if I told you about a site that lists every single purchasable spirit, regardless of who makes it? And frequently well before it’s on any liquor store shelf? (Small disclaimer: This site only covers spirits for sale in the United States, but the U.S. has a huge spirits market.) Now are you intrigued? Even better, imagine that site was searchable by product name, type of spirit, or producer? Now how much would you pay?
Imagine you’ve taken a seat at your friendly neighborhood craft cocktail bar. As you scan the bottles, you see all manner of gins, tequilas, rums, brandies, but only a single bottle labeled “whiskey” – no Scotch, no bourbon, and no rye – just “whiskey.” You opt for a classic Manhattan, made with, of course, whiskey. Your first sip is filled with smoke and brine – it seems it’s a smoky Scotch whiskey, rather than a vanilla forward bourbon or a spicy rye like you’d expect. Suddenly that classic Manhattan is not such a classic anymore.
You might think it’s ridiculous for a bar to have only one type of “whiskey” when there’s such a broad range of flavor profiles, but something akin to this happens with pisco, the wonderful grape-based brandy from Peru. If a bar has pisco at all, it’s likely to be a single bottle, which is a shame because the range of piscos available have quite a range of flavors. I was vividly reminded of this recently when I sampled two piscos from the same producer side-by-side.