Mrs. Wonk and I recently spent a long weekend in New York City. While the stated reason was for the La Maison & Velier U.S. launch, the unofficial reason was to blaze through as many of top-rated cocktail bars as possible in four nights.
Idyllic images come to mind when picturing rum: Sweeping Caribbean cane fields, historic pot and column stills. Barrels slowly maturing in the hot sun for decades. A master blender wandering the warehouse, carefully selecting barrels to produce the perfect blend, bottled and transported to your local bar or liquor store. While this narrative may be somewhat true for brands like Bacardi, Mount Gay, Appleton, or Havana Club, distillery-driven brands are a relatively modern concept – rarely seen prior to the middle of the twentieth century. The vast majority of rum brands operate in a different universe, much as they did a century or more ago: the world of bulk rum, merchants, and blenders. Continue reading “Liquid & Logistics: Inside E&A Scheer, Master Bulk Rum Blenders”