At the recent California Rum Festival, I presented a session about my experiences in building a large social media following for the Cocktail Wonk brand, plus observations on what works and doesn’t work for other social media feeds.
With two more months in the rearview mirror, it’s time for another methodic scan of the TTB site for new rum releases–or more accurately, TTB approvals for new releases. The list at the end of this post contains my curated picks for new rums with a good chance of appearing on U.S. shelves and in your local watering holes later in 2016. I’ve previously written about searching the TTB site for recent label approvals; if you’re not familiar with the TTB and/or the approval process, that post is a good place to start before diving in here.
To the uninitiated, a spirits festival, especially one focused on rum, might seem like an exercise in debauchery with faux pirates swinging from the chandeliers. As appealing as that may sound to some, a well-run rum event like California Rum Festival dispenses with the antics and serve two important purposes. First are the stated goals of educating consumers, those within the bar industry as well as enthusiasts. Educational seminars provide in-depth information on rum-related topics, and brands pour their products for attendees to taste a wide variety of rums. The second, unstated purpose of rum festivals is a rum family reunion. Thanks to the Internet and social communities on Facebook, producers, influencers, and enthusiasts from all over the globe have the chance to talk rum nearly 24/7. But rum festivals are where large groups of the family get together for a few days to really wonk out.
A recent article in Harper’s, The Rise of Rum Part 2: Reaching new sugar highs, has been making the rounds in the rum community, and not in a favorable way. While purporting to educate, promote and document rum’s recent rise in popularity, it actually does quite the opposite, with inane, and misleading passages like this:
Rum is sugar-based so it is more of an upper rather than downer. It’s suited to late night bars and rum-based cocktails like mojitos and daiquiris….
Rum has a broad appeal because its ingredients are sugar cane and molasses,” he explained. “I’ve noticed that the younger generation like a lot of sweetness in their drinks”
It’s not stuffy like cognac, overly traditional like whisky, depressing like gin, or superficial like vodka. It’s made of sunshine.
No, to be quite honest, rum is made from fermented sugar, and so is every other distilled spirit. Surprised? Read on.
You know you’ve got a good seminar on your hands when David Wondrich drops by and decides he wants to sit in on the panel–and first thing on a New Orleans Saturday morning at that. Such was the (wonderous) state of affairs at Cognac Ferrand’s Tales session, An Exclusive Tasting of Rare Pierre Ferrand Cognacs. Of all the offerings at Tales this year, Ferrand’s was the only one I purchased a ticket for in advance, rather than depending on my trusty media credentials and the standby line. Surprised? Read on.
The early bird catches the worm. It’s day five of Tales of the Cocktail 2016, and the penultimate sessions have just wrapped up. An 8 AM alarm clock rings—what? In New Orleans?–to taste precious Cognacs from 1975, 1969, and oh… 1914, aged for 72 years. But that’s a story for another post. A brief spell back in the hotel room would be luxurious. Idly flipping through the options for the final sessions of the event, I suddenly froze: The Ultimate Lagavulin Seminar! Having visited Lagavulin on Islay just six months earlier on my fiftieth birthday, I feel a connection to the distillery, and suddenly I wanted nothing more than to go to this session. My Tales media credentials had been great the past five days, getting me into sessions by way of the standby line, after all the paying ticketholders got their rightful first shots at the good seats.
Reading the Lagavulin session description again, I realized to my concurrent joy and dismay that it’s an Exclusive Tasting session. These are the crème de la crème of Tales events. Costing in the $130 range, they’re limited to just twenty people and sell out fast, sometimes even during the Tales365 presales, before they open to the public. The spirits at these sessions are exceptional and very hard to come by. Given Lagavulin’s popularity with the whisky crowd, it was a foregone conclusion that all the tickets had been sold. And who drops $130 on a ticket and doesn’t go?