It takes a brave–and possibly mad–person to name their latest project “Mea Culpa Rum.” Yet that’s exactly what Bryan Davis just did, posting the label image recently on his Lost Spirits Technology/ Distillery Facebook page. Longtime readers of this site know that I’ve spent an obsessive amount of time over the past two years keeping close tabs on the Lost Spirits story. Starting with their bold, polarizing rums (Navy Style, Polynesian Inspired, and Cuban Inspired), through the science of rum flavors and barrel aging, and onto licensing the amazing THEA One aging reactors to upstart distilleries, Lost Spirits has been an ever-changing story covered by major news outlets like Wired and CBS News. So it’s with a certain amount of pride that I can say this site covered it first and the most in-depth.
When I last wrote about lost Spirits in September 2015, I had been present for the unveiling of Santeria rum, made for Rational Spirits of Charleston, South Carolina– the first reactor licensee. A few months later, a second licensee called Rattleback received their reactor. Behind the scenes, Bryan and his partner, Joanne Haruta, were continuing to sign up yet more licensees while evolving the reactor design to process larger quantities of spirits. I chatted occasionally with Bryan during this time, naively assuming that he’d be busy for a while building reactors and helping new licensees get underway with their technology. Sure, there were occasional only-in-Lost-Spirits-land elements–like working with an actual Santeria priest to bless Rational’s reactor–but not enough to warrant a full news flash here.