Banana. Chocolate. Rich aged rum. Gentian root. Peppery spice. Intrigued? These are just some of the flavors dancing together in Seattle bartender Cameron George’s Havana Hustle, a semifinal-winning entry in the Bacardi Legacy Global Cocktail competition. In a few weeks, he’ll be taking his entry to the U.S. Finals in Miami, and if he dominates there, on to Berlin for the Global finals in the spring.
In its highest form, bartending is an intimate, one-to-one experience. A bartender reads your preferences and desires, and with deft dexterity pulls from a full range of ingredients behind the bar to craft something that speaks to your tastes. It’s a casual, two-way conversation. Gone for the most part are the days of uniformed bartenders speaking in hushed tones, moving into the background once the drink is made. These days, we expect the best bartenders to be accessible – our friend who happens to have an encyclopedic knowledge of spirits and cocktails, while retaining a certain edginess and maybe a few tattoos hinting at interesting stories.
In this light, it’s a bit surreal to be sitting among several dozen of the most innovative bartenders from around the world–not across the bar at their home bases in London, Amsterdam, New York, or Bangkok, but rather, in a former U.S. Federal Reserve building in San Francisco. All are impeccably dressed in suits. One by one, eight of them climb onto stage, a backdrop of mirrors and dozens of Bacardi rum bottles arranged in rows for maximum visual wow factor. After carefully arranging the proper ingredients necessary to make exactly two cocktails, they spend a precise seven minutes presenting their story while crafting two identical cocktails. In front of them, seated in giant overstuffed leather chairs, are four of the most famous people in the spirits and bartending world, judging their every move and utterance. It’s a far cry from sitting with these talented competitors at their own bars. Nonetheless, their presentation, storytelling, and cocktail may well turn one of them and their carefully honed recipe into a household name in the global cocktail community. Their winning cocktail–featuring Bacardi rum, of course–will become a cornerstone of their legacy, hence the competition’s name: the Bacardi Legacy Global Cocktail Competition.