To the uninitiated, a spirits festival, especially one focused on rum, might seem like an exercise in debauchery with faux pirates swinging from the chandeliers. As appealing as that may sound to some, a well-run rum event like California Rum Festival dispenses with the antics and serve two important purposes. First are the stated goals of educating consumers, those within the bar industry as well as enthusiasts. Educational seminars provide in-depth information on rum-related topics, and brands pour their products for attendees to taste a wide variety of rums. The second, unstated purpose of rum festivals is a rum family reunion. Thanks to the Internet and social communities on Facebook, producers, influencers, and enthusiasts from all over the globe have the chance to talk rum nearly 24/7. But rum festivals are where large groups of the family get together for a few days to really wonk out.
Close your eyes, and image a dark, intense sipping rum, created in a distillery surrounded by vast sugarcane fields and then aged for a decade or longer. Odds are you’re picturing an idyllic Caribbean island like Jamaica or Martinique. You probably weren’t thinking of a coastal valley just fifteen minutes from the Pacific Ocean in South America. Sure, Peru is known for Machu Picchu, pisco, and wine, but rum? Believe it or not, rum from Peru makes sense – numerous South American countries support sugar industries and produce rum, including Venezuela, Guyana, Brazil, and Argentina. Knowing that, it’s not a stretch to imagine that Peru might also play in the cane spirits world. Since the high-end Cartavio rums started appearing on shelves around 2008, they’ve won a bushel of awards at spirit tasting competitions. Let’s check it out.