Luca, Richard, Alexandre and David Talk Geographical Indications

In the past year or so, the chatter amongst the uber-wonks frequently turns to the perceived friction between Richard Seale of Foursquare Rum Distillery, and Alexandre Gabriel of Plantation Rum. Without getting into myriad of points of contention, it’s safe to say Richard advocates for precise rum categorizations, geographical indications such as Martinique’s AOC, and rum free of undisclosed additives. Alexandre says that badly-formed Geographical Indications freeze a spirt category in time and constrain innovation. In addition, Alexandre believes rum can be further enhanced by traditional techniques like boisé, aka “dosage”. Trust me, it goes much deeper than this. I could write a book on just this debate, but that’s not my goal here.

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