The French Connection – A Cheat Sheet for French Caribbean Rhums and the AOC

In early 2017, I visited the islands of Martinique and Guadeloupe with Spiribam’s Benjamin Jones to tour the distilleries whose products are imported to the U.S. by his company. As a prelude to my individual distillery write-ups, this post introduces the key concepts of French agricole rhum. I’ll build from these topics in the individual distillery articles.

Within the rum world, once you move past Bacardi Silver and Captain Morgan, the brands drawing most of the attention hail from the former colonies of England and Spain – think Havana Club, Mount Gay, Appleton, El Dorado, or Brugal. Somewhere in the distance behind them (with regard to general awareness) are the offerings from the French outposts in the Caribbean. The cane spirits of the French West Indies struggle to crack the consciousness of the casual rum consumer, who’d be hard pressed to name a single brand from Martinique or Guadeloupe. And that’s unfortunate, as the French islands in the Caribbean offer some of the most flavorful and authentic close-to-the-soil distilled spirits available anywhere.

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