useCocktailWonk Rating: 8/10 ($10 tour)
Following an epic expedition through eight Kentucky and Tennessee whiskey distilleries in October 2014, Mrs. Wonk and I returned a year later, visiting six more major players and completing our regional Tour de Bourbon. While every distillery is unique and interesting in its own way, there are certain common elements such as fermentation tanks and rick houses that you’ll see on just about any tour. In a prior post, I described these common elements of these tours in detail, allowing me to focus this post on my observations about the Jim Beam American Stillhouse. If you’re not familiar with the whiskey-making process, I’d suggest starting with that post.
Jim Beam is the flagship brand of Beam Suntory, a vast conglomerate of spirts makers with a focus on whisk(e)y. In addition to Jim Beam, other Beam Suntory labels include Maker’s Mark, Laphroaig, Bowmore, Auchentoshan, Canadian Club, Alberta Premium, Connemara, Hibiki, Hukushu, and Yamazaki. In the non-whiskey category it owns producers like Sauza Tequila, Courvoisier cognac, Cruzan rum, and Gilbey’s gin. To say Beam Suntory is huge is an understatement; deep pockets mean lot of money available to promote its brands. So what’s the Jim Beam American Stillhouse experience, given all this corporate backing?
Like many Kentucky distilleries, the American Stillhouse pops up seemingly out of nowhere alongside a rural two-lane highway about a half hour drive south of Louisville, in Clermont, KY. Driving up the half mile winding lane to the visitor’s center, you pass a small cemetery, dating back to the early 1800s. Although it’s not affiliated with the Jim Beam distillery, it provides a context to the bourbon making you’ll soon see.