Call me biased, but at my fourth Tales of the Cocktail, the global rum family seemed front and center at the annual cocktail and spirits show. I didn’t do a rigorous analysis, but more than any other spirit, rum seemed to be on the rise–the most sessions, tasting rooms, and special events. As much as I wanted to attend every rum-related event, there were simply too many! So what follows are my personal highlights of rum-related events at Tales, with no slights intended to the events I missed.
Dateline: New Orleans. 5:30 PM on Wednesday night, day two of Tales of the Cocktail 2017.
I’m perched on my seat at Beachbum Berry’s Latitude 29. (Really, would you expect me many anywhere else?) A few feet away I spot Martin Cate and Jeff Berry chatting in a nook. Soon they’re joined by David Wondrich. A few minutes later, Scotty Schuder and Paul McFadyen. The rogue’s gallery of Tiki icons and rum experts on the Plantation Rum O.F.T.D. Overproof label (missing only Paul McGee) has appeared without warning and likely without planning. When moments like this are commonplace, it’s easy to see why the annual Tales of the Cocktail gathering is becoming a not-to-miss destination for rum enthusiasts.
While 2016 was a year many would have gladly skipped, here in the Cocktail Wonk corner of the boozy blogosphere, it’s been gangbusters for great experiences and stories. As I wrote my 2015 roundup post a year ago, I wasn’t altogether convinced that 2016 would be able to top it. Boy, was I wrong!
Over the past twelve months, I’ve written fewer straight-up spirit reviews and cocktail recipes and more long form essays. It’s taken a while to get to that level. The opportunities for unknown stories and fresh takes on topics are there to be found, but it requires waiting for the right contacts and opportunities to fall into place, as they did this year.
What follows is my take on the most important topics I covered this year. It’s an entirely subjective ranking on my part, without regard to actual page visit statistics. Some entries represent a single post that particularly resonated with readers, while others are a collection of posts. Hyperlinks to the original posts are interspersed in the descriptions below.
You know you’ve got a good seminar on your hands when David Wondrich drops by and decides he wants to sit in on the panel–and first thing on a New Orleans Saturday morning at that. Such was the (wonderous) state of affairs at Cognac Ferrand’s Tales session, An Exclusive Tasting of Rare Pierre Ferrand Cognacs. Of all the offerings at Tales this year, Ferrand’s was the only one I purchased a ticket for in advance, rather than depending on my trusty media credentials and the standby line. Surprised? Read on.
The early bird catches the worm. It’s day five of Tales of the Cocktail 2016, and the penultimate sessions have just wrapped up. An 8 AM alarm clock rings—what? In New Orleans?–to taste precious Cognacs from 1975, 1969, and oh… 1914, aged for 72 years. But that’s a story for another post. A brief spell back in the hotel room would be luxurious. Idly flipping through the options for the final sessions of the event, I suddenly froze: The Ultimate Lagavulin Seminar! Having visited Lagavulin on Islay just six months earlier on my fiftieth birthday, I feel a connection to the distillery, and suddenly I wanted nothing more than to go to this session. My Tales media credentials had been great the past five days, getting me into sessions by way of the standby line, after all the paying ticketholders got their rightful first shots at the good seats.
Reading the Lagavulin session description again, I realized to my concurrent joy and dismay that it’s an Exclusive Tasting session. These are the crème de la crème of Tales events. Costing in the $130 range, they’re limited to just twenty people and sell out fast, sometimes even during the Tales365 presales, before they open to the public. The spirits at these sessions are exceptional and very hard to come by. Given Lagavulin’s popularity with the whisky crowd, it was a foregone conclusion that all the tickets had been sold. And who drops $130 on a ticket and doesn’t go?
“Are you going to Tales this year?” If you’re connected with the spirits and cocktail industry, it’s a question you’ll hear more than once in the months preceding Tales of the Cocktail, held mid-July every year in New Orleans. For veterans of Tales, there’s an unspoken understanding that this isn’t just a few days having fun in New Orleans, popping into a few bars with friends and enjoying the occasional free cocktail, courtesy of the hundreds of brand sponsors. No, going to Tales is a commitment. You will push your body to its limit. You will race from event to event in the sweltering New Orleans heat, knowing that for every tasting room, pool party, or French Quarter bar reception you arrive at, there will three other concurrent events that you’ll miss. The FOMO (Fear or Missing Out) can loom large at Tales.