In February 2019, I sat down with Spribam’s Benjamin Jones at the Miami Rum Congress to talk about all manner of wonky rum topics. Jones has been essential to bringing rhum agricole to the North American market over the past fifteen years – specifically the Rhum Clement and Rhum J.M brands. More recently, he’s spent a lot of time integrating St. Lucia distillers into Spiribam’s portfolio. Although not as omnipresent on social media as some rum industry luminaries, he’s deeply knowledgeable about today’s rum industry.
My recent Bevvy “Ruminations” column shares his thoughts about the revamped St. Lucia Distillers product lineup, including the new (outside of St. Lucia) Bounty offerings. However, we talked about many more topics that didn’t fit within the Bevvy interview: behind-the-scenes takes on the St. Lucia Distillers distillery upgrades; innovating within and outside the Martinique AOC regulations; the structure of Spiribam and parent company GBH; the influence of Richard Seale; sugar cane availability; how the Chairman’s Reserve Mai Tai competition came about; his own family connection to the Rhum Clement family. Lots of interesting information to be found in Ben’s answers, so rather than leaving his insights on the cutting room floor, I present it here.Continue reading “Spiribam’s Benjamain Jones – Director’s Cut Interview”