Years ago, as an aspiring rum wonk, I began to branch out from the well-known brands and began seeking out gems from smaller producers. Dos Maderas PX (5+5) soon crossed my radar with its compelling story of aged Caribbean rums shipped to Spain’s sherry region for even more aging in sherry casks. When my first bottle arrived, I was enraptured and declared it my favorite rum, proudly pouring it to my friends. In time I purchased additional bottles to ensure I’d always have a ready supply of this sweet nectar.
The narrow, maze-like one-way streets of Sanlúcar de Barrameda are mere crevices between the mix of two story buildings. Are they houses? Shops? It’s hard to tell exactly what lies beyond the doorways. Most are stucco and painted white to reflect the intense, Spanish sun that bears down on this seaside town where the Guadalquivir River exits into the Atlantic. A GPS will hopelessly confuse things here – the streets are so close together, you are everywhere and nowhere at the same time. Luckily, Federico Sánchez-Pece Salmeron, Director of Communications for Lustau, knows exactly where we’re heading.
I would like to introduce you to __BRAND_NAME__, a high-quality, organic vodka produced and distilled in the __REGION_NAME__ region of __COUNTRY__. Crafted from native __COUNTRY__ __PLANT__, this vodka is distilled by the __MADE_UP_FAMILY_NAME__, who have been distilling alcohol in __COUNTRY__ since __RANDOM_YEAR__. This _NUMBER__-generation family-owned distillery strives to produce a clean and distinctive product, representative of the terroir.
__BRAND_NAME__ is composed of 100% organic __PLANT__ and pristine water from __BODY_OF_WATER__, creating a superb product. It’s then distilled __LARGE_NUMBER__ times and filtered through __EXPENSIVE_MATERIAL__, giving it an incomparable and smooth taste.
The result is an incomparable and smooth vodka with aromas of __PANTRY_ITEM__, __ANOTHER_PANTRY_ITEM__, and a velvety sweetness on the palate with notes of __FRUIT__ and __NUT__ with an elegant, light body, and a long finish.
Please let me know if you would like know more about __BRAND_NAME__, and I would be happy to provide you a sample with background information and tech sheet.
The cool air is heavy with the smell of wine as our guide beckons us toward a wooden cask perched at eye level on a stand. We’re in an immense, high ceilinged stone warehouse in the southwest of Spain, beams of sunlight streaming in from windows high above us. Reaching behind the cask, he flips a switch and we realize the circular top and bottom barrel ends are made of clear plastic. The cask is mostly full of pale liquid, but floating on top is a quarter-inch thick layer of what appears to be mold.
Wait? Is this normal? Is it safe to drink? Odd as it may seem, the thick layer of yeast cells protect the wine from oxygen and creates an aging environment practically unique within the wine and spirits world. But this unusual yeast layer, known as “flor,” is just one of many dimensions that gives sherry it’s most unusual flavor–and makes it much more than just another wine.