Rum Has No Rules – Neither Do Whiskey & Brandy

What if I told you that whiskey has no regulations?

Smart person that you are, you’d reply “Of course whiskey has regulations! Straight bourbon must be made in America and start with at least 51% corn in the mash. Aged in new charred oak barrels for at least two years. And Scotch whiskey must be made from barley, pot distilled and aged in Scotland.”

But I press on: Brandy has no regulations.

You’d think I’ve lost my marbles. Obviously Cognac is limited to certain grapes from certain regions of France, and it must be pot stilled. Peruvian pisco is also confined to certain grape varietals, and can only be distilled once in a copper pot still.

And yet if I said “Rum has no regulations”, many people would nod in agreement. I could point out countless articles saying the same thing.

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The Unabridged, English Language Martinique Rhum Agricole 2014 AOC

I’ve been on a French rhum excursion as of late, writing in detail about the history, production and regulations of rhum made on the French islands of Martinique, Guadeloupe and Marie-Galante. To bring the series to completion, I present the present day regulations governing Martinique rhum labeled with the Appellation d’Origine Contrôlée – better known as the “AOC”. Not in a neat synopsis of the high points though. No… The entire official AOC document, translated from its native French into English.

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Agricole Without the AOC – Guadeloupe’s Rhum Damoiseau

In early 2017, I visited the islands of Martinique and Guadeloupe with Spiribam’s Benjamin Jones to tour the distilleries whose products are imported to the U.S. by his company. In this and other posts I describe a distillery we visited. If you’re not familiar with rhum agricole production, it’s highly suggested you start with this overview.

At Guadeloupe’s Damoiseau distillery, the last minutes of a cane stalk’s life are spent on a giant red escalator, lifting it thirty feet into the air before plunging the cane downward into a chute to meet the business end of a whirling shredder. All day during the cane harvest season, massive trucks trundle up to the base of the escalator to deposit ton after ton of freshly cut cane segments. This pipeline of just-cut cane turned into rhum in less than two days is the hallmark of the French-style of production, giving rhum agricole its distinctive flavor.

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Extreme Terroir at Martinique’s Rhum J.M

In early 2017, I visited the islands of Martinique and Guadeloupe with Spiribam’s Benjamin Jones to tour the distilleries whose products are imported to the U.S. by his company. In this and other posts I describe a distillery we visited. If you’re not familiar with rhum agricole production, it’s highly suggested you start with this overview.

It’s a warm, sunny morning on the northern slopes of Martinique’s Mount Pelée. In the distance, over a field of vividly green sugar cane stalks, lies the island of Dominica, floating in the calm, azure ocean. In the opposite direction, Pelée’s peak mingles with the clouds. By all accounts it would seem like a supremely calm, meditative moment. Except that I’m in the cab of an industrial combine, mowing down rows of sugar cane at a frightening pace. This is the first stop of our visit to Rhum J.M, and we’re experiencing exactly why J.M makes such a big deal about their unique terroir.

Rhum J.M, Martinique
Rhum J.M, Martinique

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Apricole Swizzle

The vast majority of cocktails in the Tropical/Tiki pantheon derive from a relatively small set of ingredients. At the end of the day, most recipes within the genre lean heavily on some combination of basics – rum, sour citrus (lemon or lime), and flavored syrups/liqueurs, e.g. orgeat or falernum. With so many imaginative bartenders constantly creating new libations, it’s a challenge to craft a compelling recipe that’s not a twist on something already invented. My Apricole Swizzle may be that rare bird.

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Agricole Immersion at Rhum Clemént and Distillerie du Simon

In early 2017, I visited the islands of Martinique and Guadeloupe with Spiribam’s Benjamin Jones to tour the distilleries whose products are imported to the U.S. by his company. In this and other posts I describe a distillery we visited. If you’re not familiar with rhum agricole production, it’s highly suggested you start with this overview.

For all the pastoral imagery put forth by rum makers–cane stalks softly swaying in the warm Caribbean breezes and stately oak barrels cradling their precious contents–modern rum production is messy, loud, and quite frankly, violent. Giant mechanical combines mow through fields of ten-foot-high cane stalks, sucking them in whole and spitting out a stream of foot long chunks, leaving the ground behind stubby and nearly bare. But the cane harvest is just a warmup for the main event.

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