Important New US TTB Rule Changes (Notice 176)

The US TTB (Alcohol and Tobacco Tax and Trade Bureau) is the federal agent responsible for regulating alcoholic drinks, including distilled spirits, wine, beer. Among their many roles is regulating how these drinks are labeled. Every distilled spirit legally sold in the U.S. (imported or not) must get TTB approval for their label. The regulations... Continue Reading →

Rocky Yeh – A Legend Passes

Heartbreak. Rocky Yeh is suddenly gone, leaving an entire industry struggling with how to process his life and his impact on so many people. Although I first met Rocky six years ago, it was only the last year I really got to know him. To sit with him 1-on-1, tell stories, strategize, and muse on... Continue Reading →

Can the U.S. Recognize Rum Regulations?

As Caribbean rum gains in popularity and rum enthusiasts push back on the “rum has no rules” trope, an oft-heard refrain is, “The United States doesn’t recognize rum’s rules.” It’s been said by well-meaning advocates online and from the stage at public events such as Tales of the Cocktail. In fact, I’ve said something along... Continue Reading →

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