social media tips

The Cocktail Wonk Guide to Effective Social Media in the Spirits Industry

At the recent California Rum Festival, I presented a session about my experiences in building a large social media following…

TTB rum approvals

Stalking the TTB: Upcoming US rum releases July and August 2016

With two more months in the rearview mirror, it’s time for another methodic scan of the TTB site for new…

California Rumfest 2016

California Rum Festival 2016 in Pictures

To the uninitiated, a spirits festival, especially one focused on rum, might seem like an exercise in debauchery with faux…

Rum is made from Sugar; So are Bourbon, Vodka & Tequila

A recent article in Harper’s, The Rise of Rum Part 2: Reaching new sugar highs, has been making the rounds…