One of the joys of my jumping headlong into the world of distilled spirits is meeting highly educated and passionate people who change your perspective and point out rabbit holes you didn’t know existed. One such example was this past October, when I had the pleasure of meeting Nicholas King of the Wine & Spirit Education Trust (WSET). Nicholas and I were on the same ACSA judging panel for American whiskies. Fancy me, a rum-fixated writer judging whiskey!
I would like to introduce you to __BRAND_NAME__, a high-quality, organic vodka produced and distilled in the __REGION_NAME__ region of __COUNTRY__. Crafted from native __COUNTRY__ __PLANT__, this vodka is distilled by the __MADE_UP_FAMILY_NAME__, who have been distilling alcohol in __COUNTRY__ since __RANDOM_YEAR__. This _NUMBER__-generation family-owned distillery strives to produce a clean and distinctive product, representative of the terroir.
__BRAND_NAME__ is composed of 100% organic __PLANT__ and pristine water from __BODY_OF_WATER__, creating a superb product. It’s then distilled __LARGE_NUMBER__ times and filtered through __EXPENSIVE_MATERIAL__, giving it an incomparable and smooth taste.
The result is an incomparable and smooth vodka with aromas of __PANTRY_ITEM__, __ANOTHER_PANTRY_ITEM__, and a velvety sweetness on the palate with notes of __FRUIT__ and __NUT__ with an elegant, light body, and a long finish.
Please let me know if you would like know more about __BRAND_NAME__, and I would be happy to provide you a sample with background information and tech sheet.
A friend recently asked me for a recommendation for a decent quality Islay whisky. Hitting an online site to see what’s available locally, I came up with Laphroaig 10, Bowmore 12, and Ardbeg 10–all good candidates and priced within a few dollars of each other. Sending him the list, I braced for the inevitable question: “All things being equal, why wouldn’t I get the twelve year? It’s better than a ten year, right?”
While it’s true that the time a spirit spends aging has a huge impact on the resulting flavor, an attempt to reduce the complicated factors and interactions that go on inside a barrel to a single number is a hopeless oversimplification that confuses consumers. Spirit production and the resulting flavor is complicated and messy, and not readily quantifiable in every dimension. Sure, you can compare the alcohol by volume (ABV) content across two whiskies, but ten years of aging from Producer X may be vastly different than ten years of aging done by Producer Y. Unfortunately, this fixation on aging as reduced to digits leads some producers to play a numbers game, putting big numbers on their label to draw the eye of an unsuspecting consumer.
We all know that the finer things in life require a bit of care and upkeep from time to time. Got a nice car? You’re probably keeping it under cover, having it waxed, and changing the oil regularly. Love rare vinyl? You’re probably keeping those records carefully sleeved and in a spot that that’s not too warm or too chilly. Even something as basic as your iPhone gets protected by a case and screen film. In each of these scenarios, exposure to the elements has a negative effect over time.
If your experience with spirits is just buying a few bottles for mixing in cocktails, and regularly replacing a bottle when you’ve emptied it, this article might have little to offer. However, if you’re wonky enough about spirits to have a nice collection of whisk(e)y, rum, or mezcal that’s growing faster than you can reasonably (or healthfully) consume it, read on!
A recent article in Harper’s, The Rise of Rum Part 2: Reaching new sugar highs, has been making the rounds in the rum community, and not in a favorable way. While purporting to educate, promote and document rum’s recent rise in popularity, it actually does quite the opposite, with inane, and misleading passages like this:
Rum is sugar-based so it is more of an upper rather than downer. It’s suited to late night bars and rum-based cocktails like mojitos and daiquiris….
Rum has a broad appeal because its ingredients are sugar cane and molasses,” he explained. “I’ve noticed that the younger generation like a lot of sweetness in their drinks”
It’s not stuffy like cognac, overly traditional like whisky, depressing like gin, or superficial like vodka. It’s made of sunshine.
No, to be quite honest, rum is made from fermented sugar, and so is every other distilled spirit. Surprised? Read on.
The early bird catches the worm. It’s day five of Tales of the Cocktail 2016, and the penultimate sessions have just wrapped up. An 8 AM alarm clock rings—what? In New Orleans?–to taste precious Cognacs from 1975, 1969, and oh… 1914, aged for 72 years. But that’s a story for another post. A brief spell back in the hotel room would be luxurious. Idly flipping through the options for the final sessions of the event, I suddenly froze: The Ultimate Lagavulin Seminar! Having visited Lagavulin on Islay just six months earlier on my fiftieth birthday, I feel a connection to the distillery, and suddenly I wanted nothing more than to go to this session. My Tales media credentials had been great the past five days, getting me into sessions by way of the standby line, after all the paying ticketholders got their rightful first shots at the good seats.
Reading the Lagavulin session description again, I realized to my concurrent joy and dismay that it’s an Exclusive Tasting session. These are the crème de la crème of Tales events. Costing in the $130 range, they’re limited to just twenty people and sell out fast, sometimes even during the Tales365 presales, before they open to the public. The spirits at these sessions are exceptional and very hard to come by. Given Lagavulin’s popularity with the whisky crowd, it was a foregone conclusion that all the tickets had been sold. And who drops $130 on a ticket and doesn’t go?