Rum label transparency is of substantial interest to many enthusiasts. No, not whether you can see through the label or not. Rather, transparency in exactly how the rum was made. While the rum world has made great strides towards greater transparency recently, there’s still a great distance for brands to travel. Information disclosure is still... Continue Reading →
Stories about the British Navy’s daily rum ration inevitably include imagery of sailors lined up at the grog tub, emblazoned with “God Save the Queen” - or “King”, if you go back far enough. It suggests that sailors were anxiously awaiting their mix of rum and water (“grog”), eager to consume it straightaway. However, sailors... Continue Reading →
July 31st, 1970 -- a day that lives in infamy as Black Tot day. It was on this day that British navy sailors received their final daily rum ration, something dear since its 1731 establishment. These days, every July 31st is an annual occasion for enthusiasts and marketers to tell the remarkable story of British... Continue Reading →
What follows is part two of my interview with Charles Tobias, the U.S. marine aviator, technology CEO, and globe-crossing sailor who created the Pusser’s Rum brand in 1979, based on the British Royal Navy’s rum recipe. Part One of the interview delves into Charles’ background and his approach to the British navy to get the... Continue Reading →
The narrative most rum enthusiasts know about British navy rum usually starts around 1731, when the British Navy declared that (in certain parts of the globe) a daily ration of rum was to be issued to their sailors. Alternately, they might know that in 1740 Admiral Edward Vernon decreed that the sailors’ daily rum ration... Continue Reading →
The source of the rums in the British navy’s blend is a topic of much speculation and misunderstanding. I’ve already debunked one myth here. Historical records are clear that the navy’s rum blend changed substantially over the decades prior to 1970’s Black Tot day. However, one seemingly fundamental truism is that the admiralty purchased rum... Continue Reading →
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